With little knowledge of proper website design and layout, many business owners decide to continue focusing 100% of their efforts on offline marketing. However, the vast majority of consumers search for the best options online. That’s where Intelligence Storm comes in, with 4 tips on optimizing a company’s online presence.
Tip 1 – Convert Static Websites To Responsive – While static websites were all the rage years ago, today they are outdated and yield poor results. The reason static websites don’t do well anymore is that most people these days use mobile devices like cell phones and tablets to browse the web. Unfortunately, static websites don’t respond to the difference in screen size leading to a poor user experience in a mobile environment. So, by harnessing the power of today’s responsive web, business owners are likely to increase their online sales.
Tip 2 – Take Advantage Of Content Management Systems – While in the old days of the web, website owners had to create each and every page of content on their websites from scratch, these days, advances in technology have made managing a website a relatively simple process. Content management systems like WordPress, Magento, OpenCart, and Drupal make it easy to upload content like blog posts, ecommerce products, downloadable goods, and more by automatically formatting content to fit the website’s theme.
Tip 3 – Refresh Or Rebuild The Website Theme – When creating a website for a business, it’s important that the website has a nice theme that will be visually appealing to the business’ target audience whether it’s viewed on a computer, cell phone, or a tablet. If a website has an outdated design, it may be a good idea to rebuild the design from the ground up, making sure that the new design is modern and appealing to today’s audience. If the website theme is modern, but could be better, it would be a good idea to refresh the theme with subtle changes designed to keep the attention of the business’ audience.
Tip 4 – Add Features and Functionality to Websites – As technology continues to turn the impossible into a possibility, users are starting to expect more and more features from the websites they visit. Features like calendars, store tours, online chat with customer service representatives, and more are becoming common in the online market place.
Intelligence Storm was founded in 1998. Since then, they have created hundreds of websites for clients all around the world.