adidas Migrates Its SAP Environments to AWS Cloud

adidas, one of the world’s largest sports brands, has chosen Amazon Web Services (AWS) as its preferred cloud provider for SAP workloads. adidas will transition its SAP infrastructure to AWS and install a contemporary SAP S/4HANA platform as a result of this announcement.

Headquartered in Herzogenaurach, Germany, adidas employs over 62,000 people worldwide and expects to produce revenues of €19.8 billion in 2020.

adidas will be able to automate fundamental business processes across its value chain by running these business-critical SAP workloads on the cloud. It would allow adidas to create better customer experiences, become more data-driven, and support new business models such as direct-to-consumer.

The global sports brand is using SAP to modernize its ERP system, giving it the technological foundation it needs to integrate data across its entire worldwide business. This new cloud-based solution would help the company’s physical sales channel by integrating SAP environments with AWS features like machine learning and analytics to simplify supply chain, inventory, and merchandising operations for retail outlets all over the world.

Photo Markus Rautert, Senior Vice President, Technology Enablement at adidas
“By committing to cloud infrastructure, we have the scalability and elasticity we need to handle the seasonality of our business during peak demand, and support the projected growth in our e-commerce business in the years to come,” said Markus Rautert, Senior Vice President, Technology Enablement at adidas.

adidas may provide tailored discounts, early access to new releases and partnerships, priority client support, and the flexibility to customize experiences and offers by building this cloud-based consumer experience.

“We want to drive innovation across our business, which includes everything from how we design our products to how we engage with the consumers who buy them,” said Markus Rautert, Senior Vice President, Technology Enablement at adidas. “By committing to cloud infrastructure, we have the scalability and elasticity we need to handle the seasonality of our business during peak demand, and support the projected growth in our e-commerce business in the years to come. Deploying SAP environments on AWS isn’t just about transforming our technology – it’s about transforming business opportunities and using AWS’s wide range of cloud capabilities to create efficiencies and bring us closer to consumers.”

Amazon SageMaker

adidas can tightly connect its SAP S/4HANA infrastructure with AWS technologies to offer advanced analytics, data science, and enterprise reporting thanks to AWS’ extensive SAP knowledge and experience.

adidas would gain visibility across its internal and customer-facing processes by constructing a cloud-based data lake on AWS, allowing it to provide new business and consumer insights. adidas data scientists can predict seasonal demand for products using machine learning capabilities such as Amazon SageMaker, an AWS service that helps developers and data scientists build, train, and deploy machine learning models quickly in the cloud and at the edge. This would help increase client satisfaction by ensuring the right product is available at the right warehouse or retail store at the right time.

In addition, Amazon SageMaker may be used with sales data to create tailored product and fit suggestions for the sports firm. This feature will allow the adidas e-commerce site to better match individual customers’ style choices and create a more personalized experience that would help strengthen brand loyalty.

3D design Capabilities at Scale, Virtual Product Representation

adidas is able to handle complicated workloads simultaneously for design teams all around the globe using AWS high performance computing to update 3D design capabilities at scale. This feature would speed up the design and development process while also lowering expenses and allowing for more communication between customers and designers. AWS allows the sports brand to develop digital twins, or virtual representations of its product lines. Overall, combining these technologies into the design process would result in speedier product creation and design for sports clothes and shoes, allowing designers to include customer feedback early in the process.

“We are seeing a fundamental change in how consumer goods companies run their technology infrastructures. adidas joins the thousands of customers that run SAP on AWS, leveraging AWS’s reliable and scalable global infrastructure and unmatched SAP experience to provide key insights, drive innovation, and support the creation of new products and services,” said Greg Pearson, Vice President of Worldwide Commercial Sales at Amazon Web Services (AWS). “We look forward to working with adidas on its SAP and digital transformation strategies that will help speed the introduction of new cloud-based customer experiences like its mobile app, tailored shopping, and personalized offers that deepen the consumer relationship.”

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