MediaMath, an independent programmatic advertising company, has selected Zayo Group for colocation and wavelength connectivity. Zayo will provide expanded colocation space in its Oak Brook, Illinois-based data center, which became part of Zayo’s footprint in the Latisys acquisition, along with 10G wavelength connectivity to the Lakeside Technology Center in Chicago, a key peering and interconnection facility.
As the digital advertising industry has evolved over the past decade, marketers are increasingly adopting programmatic advertising to facilitate targeted campaigns across all formats. Ad tech companies have specific infrastructure requirements for real-time bidding, including low-latency connectivity and fast, high-capacity processing of large volumes of data.
Over the past nine years, MediaMath’s client base grew to more than 4,000 diverse global companies. Its advertising technology platform now analyzes more than 200 billion customer opportunities on a daily basis.
“The combination of Zayo’s connectivity and colocation was a big differentiator for us,” said Keith O’Neill, senior engineering manager, MediaMath. “While we are moving our data center to the edge, Zayo’s infrastructure ensures that we have the performance needed to process, move and store data massive volumes of real-time data.”
Zayo’s 112,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. In addition to high-capacity dark fiber, wavelength, Ethernet and other connectivity solutions, Zayo offers colocation and cloud services in its carrier-neutral data centers.
“Zayo’s ability to support high-power density loads and our ability to scale were key factors in winning MediaMath’s business,” said Greg Friedman, executive vice president, Colocation and Cloud Infrastructure at Zayo. “As we move forward, we’ll work closely with them to leverage other Zayo services and capabilities, including additional network connectivity, designed to optimize latency.”