All-flash Storage Vendor Pure Storage Scales Business in Benelux, Fuels European Growth

Since expanding into EMEA nearly one year ago, Pure Storage, an all-flash enterprise storage array vendor, claims that it has experienced extreme growth in the EMEA region. The company has expanded the Pure Storage Partner Program to include more than 40 companies across Europe, and plans to double its workforce in the Netherlands from 5 to 10 employees.

Pure Storage partners closely with the European channel to fuel its growth, with 100 percent of the company’s business being channel led and almost half originating from partners.

Pure Storage FlashArray

According to Ruud Mulder, Lead Architect at channel partner Unisys, and a worldwide System Integrator in business-critical environments: “We are now working with clients to help them realize the enormous business impacts of all-flash memory, including cost and performance, and are finding that Pure Storage’s solution is very much changing legacy perceptions that exist in the market today about storage in general.”

Pure Storage raises $150M

“With an all-flash solution we are 10 times faster in processing data, and are also seeing significant increases in efficiency as well,” said Jan Houwers, CIO Anteagroup, an international engineering and environmental consulting firm with more than 3,000 employees in over 100 offices worldwide, who selected Pure Storage. “Because of Pure Storage we are able to achieve our sustainability and performance goals.”

Earlier this year, Pure Storage announced that former Data Domain CEO and revered veteran of the enterprise data storage and software industries, Frank Slootman, joined its board of directors.

In August of 2013, Pure Storage announced a $150 million funding round with public market investors. The storage vendor has raised $245 million in capital to date and is currently pursuing aggressive international expansion into strategic, geographic markets across Europe, the Middle East, Africa, Australia and New Zealand and Asia-Pacific.