Amazon Web Services (AWS) has joined the MACH Alliance as an Enabler member. Founded in June 2020 to help enterprise organizations navigate the complex modern technology landscape, the MACH Alliance is a coalition of independent tech businesses devoted to fighting for open, best-of-breed technology ecosystems.
The MACH Alliance introduced its new Enabler membership category in December, which is for enterprises who are used by MACH organizations to supply a service or technology but do not provide a direct MACH solution. As a result, they enable a MACH provider but do not offer a direct MACH solution.
“Since the launch of AWS in 2006, we have espoused the importance of employing a modern architecture for retailers that facilitates rapid change and innovation,” said David Dorf, Global Head of Retail Industry Solutions at AWS. “This includes the use of microservices, APIs, and a built-for-the-cloud design. Having been at the very forefront of this movement, we at AWS are proud to join the MACH Alliance to advocate for MACH as an industry standard to deliver the best digital experiences for makers and users.”
Higher Level of Agility
A MACH architecture, which stands for Microservices, API-first, Cloud-native, and Headless, would provide businesses a higher level of agility, allowing them to quickly deploy new products to their clients. This architecture has moved from e-commerce to retail systems. According to the non-profit organization organization, it is now profoundly altering how corporate software is designed and used in practically every industry, not just commerce.
“Especially in today’s volatile commercial environment, businesses must arm themselves to be agile, resilient, and future-proof,” said Sonja Keerl, President at MACH Alliance. “Having a flexible, digital backbone plays a critical role in all of those things, as it helps companies adapt to meet ever-changing consumer demands and deliver superior buying experiences. It’s a tremendous win to have AWS on board to help champion the MACH principle and its myriad benefits for businesses of all shapes and sizes.”
