Internet Exchange provider AMS-IX, a neutral member-based association that operates multiple interconnection platforms around the world, together with India-based ICT solutions provider Sify (NASDAQ: SIFY) have expanded their footprint of internet exchanges in India. The new Internet Exchanges are going to be situated in Kolkata, Noida, Hyderabad, and Chennai.
The new Internet Exchanges in Kolkata (AMS-IX Kolkata), Hyderabad (AMS-IX Hyderabad), Noida (AMS-IX Noida), and Chennai (AMS-IX Chennai) are expected to start operations in 2021. In addition, AMS-IX India will be rebranded as AMS-IX Mumbai with the existing Sify Airoli DC as the new node.
All four Internet Exchanges will be built using the AMS-IX (IX-as-a-Service) solution. It would allow partners to rapidly set up and run Internet Exchanges. Clients will be able to connect and exchange traffic via dedicated ports with speeds of 1, 10, or 100 Gbps. Public peering through these IXs would allow them to reduce latency and save costs.
“Through this partnership with AMS-IX, Sify seeks to give content, application and service providers wider options to interconnect with each other across the metros of India,” said Harsha Ram, Head – Network Business, Sify. “It helps them optimize latency and cost while significantly improving user experience.”
Internet Traffic Growth India
With close to half the population that is Internet savvy, India is one of the largest and fastest-growing markets for digital consumers and businesses in the world.
The partnership between AMS-IX and Sify started with the launch of a neutral and independent Internet Exchange in Mumbai. By expanding to the digital hotspots now of Kolkata, Noida, Hyderabad, and Chennai, Sify and AMS-IX seek to enhance the quality of network interconnections in these regions as well.
“Last couple of years we saw tremendous growth in India with traffic nearly doubling in a year time,” said Peter van Burgel, CEO of AMS-IX. “By expanding to four new locations AMS-IX and Sify Technologies are delivering on their promise to bring high quality and value-for-money connectivity to the region.