AMS-IX Expands Presence Outside Amsterdam Metro in the Netherlands

Greenhouse Datacenters - DC2 outside
AMS-IX will add PoPs at Greenhouse Data Centers in Naaldwijk and Smartdc in Rotterdam, both located in the Rotterdam/The Hague region in the Netherlands, starting in October 2021.

One of the world’s major Internet hubs, AMS-IX (Amsterdam Internet Exchange), is extending its data center presence in the Netherlands with two additional sites. They will add Points of Presence (PoPs) at Greenhouse Data Centers in Naaldwijk and Smartdc in Rotterdam, both located in the Rotterdam/The Hague region, starting in October 2021. It is the first time in the organization’s history that AMS-IX has added PoPs outside of the Amsterdam metro region to the Amsterdam exchange.

These newest AMS-IX extensions, according to the governing authority of the Metropolitan Region of Rotterdam The Hague, are a tremendous impetus for the creation of tech and enterprise firms in the region. Companies who use AMS-IX have direct access to a variety of regional and worldwide networks, ensuring excellent quality and efficiency in the delivery of digital services.

This improved connectivity benefits a variety of applications, including live streaming, corporate software provisioning, online gaming, the supply of video calling services, and simply enabling the effective setup of large enterprise networks.

AMS-IX is one of the world’s major Internet Exchanges, with over 875 networks connected to the Amsterdam exchange, including ebay, Akamai, Vodafone, T-Mobile, Tele2, Worldstream, Leaseweb, GoDaddy, i3D.net, and many others. The Internet Exchange in Amsterdam is housed in fourteen data centers around the city. South Holland’s data centers will be the node’s 15 and 16 physical sites.

“The arrival of AMS-IX is of great importance for the growth of the economy in our region,” said Saskia Bruines, alderman for Economy in The Hague and also administrative leader of Digital Economy and 5G of the Metropolitan Region Rotterdam The Hague. “The Rotterdam The Hague Metropolitan Region is an attractive location for tech companies and has the ambition to host many more top-tier companies in the future. In addition to the establishment of AMS-IX, it also means speeding up the rollout of fiber optics and 5G.”

Rapid Growth

AMS-IX will start building the extension in South Holland this summer. “These should be ready in the fall,” said Peter van Burgel, Chief Executive Officer (CEO) at AMS-IX. “These new locations are of great importance for our ambitions. The Rotterdam The Hague region has the potential to grow into a major tech hub, so it is important for us to have a presence here. Several large technology companies are already established in the Rotterdam The Hague region and there are no restrictions to facilitate rapid growth.”

“Greenhouse Datacenters is able to cost-effectively deliver lightning-fast, low-latency connections for customers’ hybrid IT ecosystem through telecom carriers, Internet exchanges, cloud and other connectivity providers,” said Guido Sip, Chief Commercial Officer of Greenhouse Datacenters. “Thanks to the establishment of this AMS-IX PoP in our data centers and the direct connection to the AMS-IX, our colocation customers now get a significant expansion of options to further optimize network costs and scalability for their hybrid IT environments regionally and internationally.”

“Smartdc pays close attention to optimizing its carrier ecosystem, offering an exceptional mix of in-house Tier-1 carriers and connectivity providers,” said Richard Boogaard, Chief Executive Officer (CEO) at Smartdc. “With the expansion of a PoP from AMS-IX, Smartdc can offer a unique mix in terms of connectivity. At Smartdc, customers can directly pick up and connect local and international connections.”

About AMS-IX

Photo Peter van Burgel, Chief Executive Officer (CEO) at AMS-IX
“These new locations at Greenhouse Datacenters and Smartdc are of great importance for our ambitions. The Rotterdam The Hague region in the Netherlands has the potential to grow into a major tech hub, so it is important for us to have a presence here,” said Peter van Burgel, Chief Executive Officer (CEO) at AMS-IX.

The Amsterdam Internet Exchange (AMS-IX) is a neutral and autonomous organization that oversees a variety of global connectivity platforms.

The platform in Amsterdam has been operational for more than 25 years and is one of the world’s busiest Internet traffic platforms.

The current peak traffic in Amsterdam is above 10 Terabits per second. Service providers, telecom companies, cloud providers, and other Internet businesses that route their traffic over AMS-IX can count on quick, direct, efficient, cost-effective, and secure connections.

As a result, they are able to give their consumers with the best possible digital experiences.

About Metropolitan Region Rotterdam The Hague

The Rotterdam-Den Hague Metropolitan Region counts 23 municipalities, 2.4 million people, and 1.2 million jobs employing 13.5% of the population in the Netherlands. The 23 municipalities together form the administrative partnership Metropoolregio Rotterdam The Hague (MRDH).

The Metropolitan Region Rotterdam The Hague contributes 15% to the GDP, with other activities in this area including the port industry, greenhouse horticulture, a high-tech cluster and cybersecurity sector. MRDH has set itself two main ambitions: to renew the economy and to further improve accessibility.

About Greenhouse Datacenters and Smartdc

Photo Guido Sip, Chief Commercial Officer of Greenhouse Datacenters
“Thanks to the establishment of this AMS-IX PoP in our data centers and the direct connection to the AMS-IX, our colocation customers now get a significant expansion of options to further optimize network costs and scalability for their hybrid IT environments regionally and internationally,” said Guido Sip, Chief Commercial Officer of Greenhouse Datacenters.

Greenhouse Datacenters is a fast-growing datacenter developer/operator with two energy-efficient colocation datacenters for hybrid IT infrastructures in the Rotterdam/The Hague region. Clients have the flexibility to realize unique low latency connections for their hybrid IT solutions through the available telecom carriers, cloud on-ramps, Internet Exchanges, and other connectivity options. A personal touch from experienced engineers and 24×7 quick response times are hallmarks of the Greenhouse organization, according to the company. Greenhouse’s colocation datacenters are independently accredited and certified for ISO 9001, ISO 14001, ISO 27001 and PCI DSS.

Smartdc offers “performance-oriented” data centers with an extensive in-house carrier ecosystem. Smartdc Rotterdam has 3500 m² of floor space available and is connected to an industrial 23kV power network, which would be less susceptible to interference than the regular 10 kV network. In addition, Smartdc Rotterdam offers an on-site support team and a network operations center. This would allow Smartdc to offer an optimal uptime to its clients and to think along about the best technical solutions for your network connections.

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