OK, this is the clever part & this will start to get you really thinking which keywords you want to target.
Here we start to summarize our keyword research. If you are comfortable using a spreadsheet then that is the best way to do it, but if you like you can just as easily do it with good old pen & pencil.
For the moment try with a dozen or so.
At the end of this we will have an average score per keyword which will help you make an informed decision about the keyword you want to target.
You can watch this video also at the source.