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There are many ways businesses can derive value from APIs. Exposing APIs can result in co-innovation with developers and it opens up the potential to grow new ecosystems around your digital assets and services. In some cases, your API products present the opportunity to create whole new direct revenue models. API monetization is a key way to unlock value from your digital assets and even increase API adoption by building custom packages tailored to developer needs. It enables API providers to reach beyond current business models, and open new opportunities with customers, developers, and partners.
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Product: Apigee; fullname: Isaac Hepworth;
Publisher: Google Cloud
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