Apptio Acquires Multi-Cloud Cost Optimization Firm Cloudwiry

Apptio - booth

A global provider of multi-cloud savings automation and FinOps, Cloudwiry, has been acquired by Apptio, a supplier of technology business management (TBM) tools. In support of its enterprise clients, Cloudwiry, which was founded in 2016, automates commitment management and optimization to maximize savings, lower risk, and increase flexibility.

On December 22, 2022, this deal was completed. Financial terms of the acquisition were not disclosed. Cloudwiry will now be incorporated into Apptio and cease to exist as a separate business. Together with the business assets of Cloudwiry, Apptio aims at enabling thousands of clients to drive financial and operational excellence in cloud and hybrid settings.

“As broad macroeconomic headwinds continue to present themselves, our customers increasingly rely on Apptio for visibility, optimization, and automation to manage their public cloud spend,” said Sunny Gupta, CEO at Apptio. “By pairing Apptio’s market-leading Cloudability with Cloudwiry, we are able to provide customers with unparalleled visibility, insights, planning, optimization, and automation capabilities for reservations and savings plans, helping customers deploy the most efficient cloud infrastructure footprint to fuel innovation and meet business demands.”

The Cloudwiry Savings Autopilot Tool

Austin-based Cloudwiry was established with the goal of using automation and innovation to solve the largest cloud cost concerns. Cloudwiry identified inefficiencies and waste in the cloud, which led to the demand for automated financial management and improved cost insights. To meet this demand, Cloudwiry created a platform with interactive inventory capabilities across AWS, Azure, and GCP as well as automatic rate optimization and rightsizing.

Sunny Gupta, CEO at Apptio
“We are now able to provide customers with unparalleled cloud visibility, insights, planning, optimization, and automation capabilities for reservations and savings plans,” said Sunny Gupta, CEO at Apptio.

Through the Cloudwiry Savings Autopilot tool, Cloudwiry assists businesses in better managing reserved instances and savings programs, enabling many to achieve “95%+ coverage and 99% utilization.”

“Not only do strong synergies exist between the Apptio and Cloudwiry products, but we also have a shared passion for helping customers increase productivity, reduce waste, and save money,” said Aditya Datta, founder and CEO of Cloudwiry. “Cloudwiry was built to automate cloud financial instruments like reserved instances and savings plans so that FinOps practitioners could focus their time on more important priorities and companies could recognize more meaningful savings with better coverage and utilization.”