Arrow Electronics Adds Liqid Solutions for EMEA Channel Partners

Global technology solutions distributor, Arrow Electronics, will offer Liqid’s software-defined, adaptive data platform to channel partners in the EMEA region (Europe, Middle East and Africa). Liqid is a provider of composable disaggregated infrastructure (CDI).

Liqid’s solutions disaggregate equipment in the data center and enable these resources to be pooled and shared across smart structures. Dynamic infrastructure orchestration would improve IT agility and deliver increased efficiency for the data center footprint.

Photo Alexis Brabant, VP of EMEA Sales for Arrow’s enterprise computing solutions business
“The addition of Liqid to Arrow’s solutions portfolio provides Arrow with a way to extend the lifecycle of hardware investments,” said Alexis Brabant, VP of EMEA Sales for Arrow’s enterprise computing solutions business.

“Arrow works closely with technology providers to deliver solutions that meet the current needs of the channel. At the same time, we anticipate future usage, and today’s AI applications necessitate changes to the underlying infrastructure to meet data needs,” said Alexis Brabant, VP of EMEA Sales for Arrow’s enterprise computing solutions business. “The addition of Liqid to Arrow’s solutions portfolio provides Arrow with a way to extend the lifecycle of hardware investments while adding individual accelerators on demand when needed. This allows IT users in EMEA to progressively evolve their IT strategy better compared to traditional sales cycles.”

Value Added Resellers in EMEA

With sales of $29 billion by 2020, Arrow Electronics supports its customers in innovating products on behalf of more than 180,000 suppliers and service providers.

“We are excited to expand our partnership with Arrow to include VARs in the EMEA territories to better support global research challenges and accelerate the development of a wide range of essential technologies and solutions,” said Nader Soudah, VP of Channel at Liqid. “By working with our global technology alliance partners in the channel, Liqid can deliver combined solutions from the broader Arrow portfolio of VARs. In doing so, we can help the EMEA region exponentially increase data center performance and efficiency for emerging high-value applications such as AI.”

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