Craig Patterson has been promoted to Senior Vice President of Global Channels by Aryaka, a supplier of fully managed SD-WAN and Unified SASE solutions.
Patterson will oversee the organization’s global channel strategy in this newly formed position, facilitating coordination across partner sales and marketing teams and initiatives in North America, Europe, Africa, and the Middle East (EMEA), and Asia-Pacific (APAC).
Mr. Patterson will be in charge of all global channel marketing and channel programs in his capacity as Global Channel Chief. He has held the positions of Channel Chief and Vice President of Channel Sales – Americas from September 2021. In these roles, he was in charge of developing go-to-market plans for Aryaka’s agent, resale, and distribution channels in North America.
Network and network security solutions supplied as-a-service for a range of contemporary installations are made simple for businesses to consume by Aryaka. The company offers “cloud-first” WAN and SASE solutions globally. Aryaka Networks would uniquely combine innovative SD-WAN and security technology with a global network and a managed service approach to offer the highest application experiences. Numerous Fortune 100 companies are among the hundreds of international businesses that the organization serves as clients.
“Aryaka’s cloud-first WAN and SASE solution offers an incredible opportunity for partners of all types,” said Craig Patterson. “Our goal is to optimize that opportunity by aligning with our partners’ go-to-market strategies, whether that’s by enabling co-management or helping them drive leads and revenue with joint marketing and sales initiatives. Now, with one global Aryaka channel team, we can seamlessly deliver these benefits to partners serving clients in multiple regions worldwide.”
VARs, MSPs, TSBs
The Aryaka Accelerate Global Partner Program, which was introduced in January 2022, combines the company’s partner-led go-to-market strategy under a single, all-encompassing program for channel partners globally. With the new initiative, they are given the ability to take advantage of increased income potential made available by Aryaka’s new integrated SD-WAN and secure access service edge (SASE) solutions, which are bundled and priced for companies of all sizes.
The Aryaka Accelerate Global Partner Program would be distinctive in that it overcomes obstacles that partners frequently encounter with other partner programs. Strategic alignment with sales representatives, VARs, MSPs, technology service brokers (TSBs), distributors, and white-label service providers is the main emphasis instead. Account mapping, co-marketing, co-selling, co-management, and partner and customer success resources are all included in this approach, and they are all given in accordance with the preferences and business models of the partners.
“Since joining Aryaka last year, Craig Patterson has been instrumental in developing and driving our partner-led strategy, including the launch of the Aryaka Accelerate Global Partner Program,” said Dennis Monner, Chief Commercial Officer at Aryaka. “Under Craig’s leadership, Aryaka’s North America channel and partner-generated revenue have grown exponentially. In this newly created role, he and his global team will extend those proven initiatives worldwide, creating more opportunities for Aryaka and our partners around the globe.”