Avaya Appoints Vice President of Cloud Sales for North America

Bit Ninja
William Maddison
“As organizations of all sizes increasingly plan to adopt cloud communications, I look forward to helping to drive growth for our customers, partners and Avaya,” said William Madison.

Communication and collaboration solutions vendor, Avaya, has appointed William Madison as Vice President of Cloud Sales for North America.

Mr. Madison will be responsible for enabling accelerated growth and adoption of Avaya cloud solutions with customers and partners, including the new Avaya Cloud Office UCaaS offer resulting from the company’s recent strategic partnership with RingCentral. 

Avaya is addressing the evolving and growing market for cloud-based unified communications, collaboration and contact center cloud solutions for organizations from large enterprises to small-medium business, leveraging an extensive channel ecosystem to further extend its market reach.

In his role, William Madison will have a major focus on Avaya Cloud Office, coming in the first quarter of 2020. Avaya Cloud Office is a new solution intended to provide customers with a seamless journey to cloud-based unified communications.

Masergy Communications

William Madison comes to Avaya from Masergy Communications, a secured software-defined network and cloud platform company for the digital enterprise, where he was Vice President of Global Channel Development and Channel Chief, focused on Masergy’s go-to-market in both the US and EMEA regions.

“This is an exciting time to be joining Avaya, as the company strengthens its cloud portfolio and there is tremendous excitement among partners and customers around Avaya Cloud Office and our focus on providing a simplified customer journey to the cloud,” said William Madison. “Avaya serves a majority of the largest organizations globally and has continued to be one of the leaders in the market in customer and employee experience. As organizations of all sizes increasingly plan to adopt cloud communications, I look forward to helping to drive growth for our customers, partners and Avaya.”

Channel Partners

During his tenure at Masergy, Mr. Madison was recognized with several industry awards, most recently the 2019 Circle of Excellence at Channel Partners. Prior to Masergy, Madison held several leadership roles focused on establishing new strategic partnerships and building specific sales alliances expanding routes to market and increasing near and long-term revenue contributions.

“Demand for comprehensive cloud communications and collaboration applications continues to accelerate, and we believe Avaya’s partner ecosystem plays a critical role in meeting this demand,” said Jon Brinton, Avaya Vice President, North America Channel Sales. “As Avaya continues its focus on delivering cloud solutions to help address the needs of our customers and partners, we’re excited to have Madison join our company with his extensive industry experience and demonstrated leadership building and expanding successful channel relationships.”