Avaya Unveils Cloud Master Agent Program for SMB

Avaya has launched its Master Agent program focused on accelerating sales of Avaya cloud to small through midmarket businesses (SMBs). Under the Master Agent program, sales agents are enables to connect potential customers with Avaya. Avaya will then handle the rest of the transaction, from contracting, provisioning, managing and billing the unified communications services for the business.

The Master Agent program announced today would address an increasing demand for Avaya cloud services while simplifying the process of onboarding, deploying and managing the customer’s communications. Under the Avaya Master Agent program, agents can offer the Avaya cloud solution to customers with support provided directly by Avaya, including:

  • Unified communications services, fully hosted by Avaya
  • Bundled carrier services, i.e. minutes, SIP Trunks
  • Desktop options
  • Delivery, management and support
  • Monthly, subscription-based billing

Avaya has announced that Jenne – an Avaya value-added distributor – has signed as Avaya’s first Master Agent. The distributor is already seeing interest from the market with the new program, registering new authorized sales agents and existing Avaya Edge Channel Partners and managed service providers as their agents, as they expand their reach in selling.

“In parallel with the development of the Master Agent program, we transformed the technology behind Avaya cloud, establishing storefronts for agents and making infrastructure changes that significantly improve ease of use,” said Mercer Rowe, SVP and GM, Cloud, Avaya. “The proof is seen in our pilot and the velocity with which Jenne was onboarded and subsequently building a funnel. Demand is there and the program reaffirms we are on a growth track for success.”

This Master Agent program complements the opportunity for Avaya Edge Channel Partners who host Avaya IP Office in their own data centers and sell direct to customers under the Partner Powered by Avaya option, depending on their business needs as well as their customers’.

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