AWS re:Invent 2017: Ally Bank & Cognizant: Transforming Customer Experience Using Am (MCL202)

Given the increasing popularity of natural language interfaces such as Voice as User technology or conversational artificial intelligence (AI), Ally® Bank was looking to interact with customers by enabling direct transactions through conversation or voice. They also needed to develop a capability that allows third parties to connect to the bank securely for information sharing and exchange, using oAuth, an authentication protocol seen as the future of secure banking technology. Cognizant’s Architecture team partnered with Ally Bank’s Enterprise Architecture group and identified the right product for oAuth integration with Amazon Alexa and third-party technologies. In this session, we discuss how building products with conversational AI helps Ally Bank offer an innovative customer experience; increase retention through improved data-driven personalization; increase the efficiency and convenience of customer service; and gain deep insights into customer needs through data analysis and predictive analytics to offer new products and services.

Session sponsored by Cognizant

Duration: 50:16
Publisher: Amazon Web Services
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