AWS Signs Strategic Collaboration Agreement with Cloudreach

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Hyperscaler AWS has signed a strategic collaboration agreement with AWS Premier Partner Cloudreach. The broad agreement would result in the firms’ joint go-to-market proposition being accelerated, as well as investments in Cloudreach software innovation, global development, and the establishment of a Talent Academy.

Cloudreach and AWS have had a 12-year relationship, and this agreement builds on it. Cloudreach plans to expand across North America and Europe, including new markets in Canada, Poland, Spain, and the Nordics. Cloudreach will also invest heavily in software to further improve its SMART Migration and SMART Modernization services. These services are designed to enable more clients reap the benefits of AWS services with considerably more efficiency by accelerating enterprise cloud adoption through intelligent automation.

“We are delighted to build upon the 12-year relationship with AWS Premier Partner, Cloudreach,” said Doug YeumHead of Worldwide Channels and Alliances at AWS. “This collaboration means AWS can bring the highest level of cloud native expertise to an even wider audience with Cloudreach, significantly accelerating the pace of global cloud adoption. We are also particularly appreciative of Cloudreach’s focus on expanding the diverse talent pool of AWS-skilled professionals, which aligns with our leadership principles as a company.”

Cloudreach Talent Academy

Photo Brooks Borcherding, CEO of Cloudreach
“This purpose-driven investment is one of the most exciting aspects of this collaboration with AWS. We’re dedicated to be helping future professionals develop their careers where they will solve complex business challenges for our joint customers,” said Brooks Borcherding, CEO of Cloudreach.

Clients of AWS and Cloudreach may benefit from the new SMART Migration and SMART Modernization service offerings. To create continual modernization suggestions for legacy and cloud deployed services, these new offerings combine Cloudamize, a planning, evaluation, and migration automation software, with Sunstone, a cloud modernization machine learning engine.

“After 12 years of collaboration with AWS, we’re excited to be entering this new phase of growth,” said Brooks Borcherding, CEO of Cloudreach. “Together, we’re focused on delivering the promise of the cloud through new software-driven capabilities coupled with industry-best practices and expertise. For our customers this will mean adopting AWS cloud more efficiently and with greater confidence, achieving a faster time to value.”

The establishment of an AWS Talent Academy is a significant component of the reinforced collaboration. Applicants will be trained to become the next generation of cloud experts at the Talent Academy. Cloudreach will look for applicants that are passionate about creating a career in the cloud, even if they don’t have a technological background, and who want to fast-track their technical development.

The program is intended to attract additional talent to the AWS community by providing candidates with a roadmap to learn and improve their AWS skills. The Talent Academy is unique in that it places a strong emphasis on recruiting from a wide pool of candidates who have not previously pursued technical careers. According to Cloudreach, hundreds of individuals are expected to become AWS certified and gain hands-on experience in order to work as cloud consultants, engineers, architects, and developers.

Cloudreach is committed to addressing underrepresentation and the lack of diversity within the technology workforce and cloud industry,” added Mr. Borcherding. “This purpose-driven investment is one of the most exciting aspects of this collaboration with AWS. We’re dedicated to be helping future professionals develop their careers where they will solve complex business challenges for our joint customers.”

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