AWS Summit Singapore – Working Backwards from the Customer

Innovation starts with the working backwards from the customer. In this session, we will share how this approach plus culture and other mechanisms can enable everyone to be an innovator. Hear about how your company can build an effective system and an environment that will foster and support human creativity and drive technological progress.

– Wen-I Huang, Innovation Advisory – Professional Services, ASEAN, AWS

Duration: 33:37
Publisher: Amazon Web Services
You can watch this video also at the source.