Big Switch Networks Announces Expansion Into EMEA Region With New Head of Sales

Bit Ninja

Big Switch Networks, a company bringing hyperscale-inspired networking to data centers worldwide, has announced its expansion into the Europe, Middle East and Africa (EMEA) region and that it has appointed Julian Demurjian as Head of Sales.

The company’s EMEA HQ will be based in London, United Kingdom. Julian Demurjian will lead the Big Switch Networks’ expansion efforts in the EMEA region. His extensive expertise spans market entry, emerging markets, channel and partner program development. Previously, Mr. Demurjian was VP of EMEA Sales at Datiphy and prior to that he spent six years at Gigamon, where he was the Regional Sales Director for The Nordics, Russia and the Commonwealth of Independent States.

While at Gigamon, Mr. Demurjian managed a team of sales and sales-engineering resources who collectively owned a significant territory. Under Demurjian’s leadership, Gigamon’s revenue grew at more than 50% YoY in the aforementioned regions, according to Big Switch’s statement, where he and his teams consistently exceeded sales goals and also penetrated many key accounts within the telco and enterprise verticals.

“I am excited to join the company and expand our rapidly growing EMEA business practice,” said Julian Demurjian, the new Head of Sales, EMEA, Big Switch Networks. “Big Switch Networks is at the forefront of next-generation networking and a leading vendor with a proven, differentiated, ready to deploy SDN solution. BSN’s Monitoring Fabric is the only SDN-based network packet broker solution in the market and is leading the transformation of the traffic visibility space.”

New Global VP of Business Development

Next to this appointment, Susheel Chitre has joined the global SDN provider as global VP of Business Development.

susheel chitre big switch networks
“I see the demand from customers for open technologies that offers more choice, flexibility and operational simplicity,” said Susheel Chitre, the new VP of Business Development, Big Switch Networks.

Chitre comes to Big Switch with more than 20 years of business development and sales experience in the networking and data center industry. His focus at Big Switch will be to manage existing strategic relationships with Dell Technologies and Accton, and to build out the company’s ecosystem of OEM, channel and technology partnerships.

Most recently, Susheel Chitre was the VP of Business Development at Embrane, which was acquired by Cisco in 2015. Prior to that, Chitre was Director of Worldwide Channels at Cisco, where he was responsible for Cisco’s global OEM business development and their Cloud Go-to-Market partner strategy and programs. Prior to Cisco, he was at Andiamo Systems driving their partnership and business development efforts with all major storage vendors and technology and ISV partners. Susheel Chitre has held various roles from systems engineering, sales and strategic alliances in the data center space with Cray Research, Silicon Graphics and Brocade.

“As a longtime veteran of the data center networking space I’m thrilled to be joining a company with not only innovative vision, but mature products ready for production deployment,” said Susheel Chitre, the new VP of Business Development, Big Switch Networks. “As someone who has been in this space for a long time, I see the demand from customers for open technologies that offers more choice, flexibility and operational simplicity.”

Big Switch Solutions

Big Switch Network’s Big Monitoring Fabric (BMF) is a network packet broker (NPB) that leverages SDN principles, Open Networking switches and an x86-based DPDK service node to provide feature-rich, scale-out data center monitoring. BMF supports 1G, 10G, 40G and 100G for the most demanding and high volume network monitoring environments.

Big Switch Network’s Big Cloud Fabric (BCF) would bring hyper-scale agility and operational simplicity to OpenStack clouds or VMware virtualization environments. BCF is a leaf/spine SDN fabric to support open networking switches. In OpenStack environments, the BCF controller acts as a single pane of glass for network provisioning, troubleshooting, visibility and analytics of the entire physical and virtual network environment. This would deliver tremendous improvements in network agility, automation and operational efficiency.

In VMware environments, BCF connects with vCenter APIs to provide physical network automation and visibility for vSphere, and can serve as a network fabric underlay for VMware NSX network virtualization deployments.