British Fashion Design Company, Paul Smith, Teams With Internap to Establish Global e-Commerce Delivery

Paul Smith, the British fashion design company, is using Internap’s route-optimized Performance IP transit service for the global delivery of its e-commerce platform. Internap‘s service would ensure a first-class brand site and online shopping experience for Paul Smith enthusiasts.

cloud-hosting-internapA leader in British and international design trends for more than 40 years, the Paul Smith collection is wholesaled in 66 countries and has its own shops throughout North America, Europe and the Middle East and Asia, as well as 17 in England.

High performance and availability, as well as low latency, all play a critical role in delivering a seamless online retail experience to their global customer base. The fashion designer’s IT team was looking for a partner that could deliver these characteristics with guaranteed levels of IP transit performance across a worldwide footprint.

Visually-rich website

“Our website is our primary means of communicating with our customers about the latest designs and trends,” said Simon Young, web development manager at Paul Smith Ltd. “Whether viewing a collection in our e-commerce shop or browsing Paul’s blog, the site experience is visually-rich, so consistently fast and reliable network connectivity is a critical piece in our IT puzzle. Internap‘s Performance IP transit service delivers bullet-proof connectivity on a global scale, along with an extremely knowledgeable and experienced support team that monitors and ensures network performance, allowing us to stay focused on the business of Paul Smith.”

Internap’s Performance IP service incorporates its patented Managed Internet Route Optimizer (MIRO) technology that dynamically evaluates critical network performance factors – such as jitter, latency and packet loss – to automatically direct traffic over the best path to its destination. Continuously scanning Internet routes and making more than 1,300 traffic optimizations per customer per hour, Internap’s MIRO technology would result in consistently fast website performance.