BroadSoft BusinessCloud Now Powers Unified Communications (UC) Provider Access4

BroadSoft (NASDAQ: BSFT), a global unified communications as a service (UCaaS) provider, has welcomed the launch of new Australian cloud telecommunications wholesale provider and BroadSoft BusinessCloud specialist, Access4. Access4 provides UCaaS to independent systems integrators, allowing them to offer cloud voice and video services to their end user clients, as well as business telephone provisioning.

BroadSoft delivers software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks.

Access4’s SASBOSS platform addresses one of the largest barriers cited by small and medium sized businesses in the deployment of unified communications services. The SASBOSS platform would allow systems integrators the ability to quickly design their own product offerings, which can be tailored to businesses as small as two users, or scale to thousands of users. A new end user business would be abled to be provisioned within ten minutes with the SASBOSS platform.

“BroadSoft is delighted to see Access4 enter the Australia and New Zealand market,” said Kelvin Beadle, vice president, Asia Pacific, BroadSoft. “We are experiencing strong demand in the SMB marketplace for unified communications, and Access4’s business model addresses a number of important barriers to more widespread adoption of UC in this market segment. With the small and medium sized businesses that we see, they almost all universally love the services that UC offers. However, deploying, changing and adding new users and services needs to be ultra-simple. Resellers also need to be on-boarded easily. We believe Access4 has accomplished this.”

Voice and Video

Access4 has also made significant investments in the development of a web-based management platform that allows systems integrators to provision services to end users instantly, with little or no technical training. Access4 provides clients with access to a Trans-Tasman MPLS network to support local, national and international voice and video calling.

“Combining the BroadWorks and SASBOSS platforms, partners can build, deploy and support cloud UC services without deep engineering resources or capital investments,” said Ruy Franco, Sales and Marketing Director, Access4. “Service quality is a key expectation that businesses have of their PBX and UC solutions and BroadSoft enables us to deliver a market leading, world class solution.”