AWS logoGermany’s Bundesliga, the country’s premier football league, Bundesliga has selected AWS as its official technology provider to deliver more in-depth insight into every live broadcast of Bundesliga games and enable new personalized fan experiences.

Bundesliga will use AWS artificial intelligence (AI), machine learning (ML), analytics, compute, database, and storage services to deliver real-time statistics – to predict future plays and game outcomes, and recommend personalized match footage across mobile, online, streaming, and television broadcasts.

Using AWS technology, Germany’s premier national football league will build new cloud-based services aimed at automating processes, increasing operational efficiency, and enhancing the viewing experience for the league’s rapidly growing global fan base.

Amazon SageMaker, AWS ML

More specifically, Bundesliga will be using Amazon SageMaker, a fully managed service to build, train, and deploy ML models. By developing a new statistics platform on AWS, Bundesliga will offer football fans real-time predictions on when a goal is likely to be scored, identify potential goal-scoring opportunities, and highlight how teams are positioning and controlling the field. These analytics will be based on live data streams and historical data from over 10,000 Bundesliga games.

Bundesliga also plans to leverage AWS ML services, such as Amazon Personalize, an ML service to create real-time and individualized recommendations. It will allow Bundesliga to offer football fans personalized game footage, marketing promotions, and search results based on their favorite teams, players, or matches.

“We are extremely excited to be working alongside AWS to develop the next generation of football viewing experience,” said Christian Seifert, CEO of Bundesliga. “Innovation means challenging the status quo. Working closely with AWS, as one of the most innovative technology companies in the world, significantly enhances the investment we’ve made in innovation over the past two decades, all of which contributes to us being able to deliver a world-class football experience for our fans.”

Bundesliga will also be using other AWS ML services, including Amazon Rekognition, an intelligent image and video analysis service. This will allow Bundesliga to build a cloud-based media archive that will automatically tag specific frames, from its more than 150,000 hours of video, with metadata such as game, jersey, player, team, and venue. This way, the league can easily search historical footage and surface pivotal plays for in-game broadcasts, in more than 200 countries. The archive would enable Bundesliga to search across its entire history of football footage to provide a more enhanced viewing experience for fans. It would also allow Bundesliga to automate the current manual process of searching and tagging match highlights.

“As the league with the highest average number of goals per game, and the highest stadium attendance globally, the Bundesliga is one of the most entertaining sports leagues in the world,” said Andy Isherwood, Vice President and Managing Director EMEA, Amazon Web Services. “We are thrilled to work with the Bundesliga and help them use cloud technology to give football fans around the world a more engaging match day experience and look forward to helping them leverage our deep portfolio of ML and AI services so they can deliver even greater insight into the world’s favorite game.”