Business Networking. Waste of time or essential to grow your business?
In today’s interview Tony Messer interviews Mark Perl (Networking Marketing Expert) offering you some great networking tips.
Mark Perl is an International Speaker, an Author and an expert trainer in ‘Business Networking Skills’ and in ‘How to use LinkedIn for business growth’ Mark works with individual business owners and corporate teams, training them in how to network better, whether face-to-face or online.
Why Attend Business Networking Events? Mark explains that most small business’ client base is within a 30 mile radius of them so they need to be involved locally because marketing leads to sales so networking is important.
Also, in this day and age with all of the online networking opportunities available, there is no substitute for face to face networking. It allows people to get to know like & trust you.
How to get the Most out of networking Mark’s advice is to look for the long term. He is focused on the life time value of a client, not just the initial sale as well as the opportunities for obtaining referrals.
Mark’s top 3 Networking Tips Spend more time listening than talking. This enables you to identify people’s needs and how you can address these Prepare your Elevator Pitch — this is something that requires practice Follow up — don’t forget to follow up and to make sure you personalise this to reflect the conversation you had together.
You can watch this video also at the source.