Casting a Large Shadow: Leveraging Partnerships as a Small Startup


A small startup can gain access to a large audience of users by leveraging a technology partnership with a larger, more established company. Contentful, Cloudflare, and Ninetailed.io discuss how each side thinks about technology partnerships and how to build out a program to scale partnerships.

What You’ll Learn
– How partnership programs emerge, and how they scale
– How to partner with a larger company as a small startup, and leverage that partnership to grow your user base
– How to initiate technical partnerships
– Frameworks and checklists for scaling your company through technical partnerships and integrations

Resources
https://www.digitalocean.com/community/tech_talks/casting-a-large-shadow-contentful-cloudflare-and-ninetailed-io-on-leveraging-partnerships-as-a-small-startup

Presenters
– Jade Wang, Head of Developer Relations, Cloudflare [Twitter: @qiqing] – Rouven Weßling, Director of Technical Partners EMEA, Contentful [Twitter: @RouvenWessling] – Andy Kaiser, Founder, Ninetailed.io [Twitter: @andykaiser]

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About DigitalOcean
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Duration: 00:56:18
Publisher: DigitalOcean
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