Edge cloud platform provider Fastly has unveiled Cloud Optimizer, a new offering that enables critical, high-traffic content delivery by sitting between a company’s content delivery network (CDN) and its central cloud.

Fastly’s Cloud Optimizer solution brings customers with multi-cloud or multi-CDN architectures, especially within commerce and high-tech verticals, real-time control and visibility. This would help them make informed business decisions as quickly as possible, without the need to re-architect network infrastructure.

Joshua Bixby
“Commerce and high-tech organizations commonly work with multi-cloud or multi-CDN architectures, but that can quickly lead to higher traffic volumes and egress costs, limited visibility into legacy CDN performance, and vendor lock-in with origin providers,” said Joshua Bixby, president of Fastly.

“Important events, such as Black Friday or the launch of new software, can really be difficult to execute, as they require a good deal of agility and reliability,” said Joshua Bixby, president of Fastly. “As a result, today’s commerce and high-tech organizations commonly work with multi-cloud or multi-CDN architectures, but that can quickly lead to higher traffic volumes and egress costs, limited visibility into legacy CDN performance, and vendor lock-in with origin providers. Cloud Optimizer helps those organizations by lowering costs and increasing observability, and that’s a big win for customers prioritizing quality experiences for their end users.”

Fastly’s Cloud Optimizer is designed to help organizations improve load balancing and intelligent routing. Other benefits would include:

  • Superior Performance – Fastly’s Points-of-Presence (POPs) are built with solid-state drives (SSDs) and large amounts of memory in well-connected locations around the world to deliver higher cache hit ratio, significantly reducing the need for requests to go back to origin. Customers would enjoy greater security as well, as all traffic is encrypted by TLS.
  • Real-time Control and Visibility – Gain full control with the ability to push out configurations quickly and pivot immediately as needed. Real-time logs combined with client-side analytics would allow for “rapid insight and true observability” down to the network layer.
  • Agility – With intelligent routing capabilities, organizations can switch between origins quickly to avoid getting locked into one provider. Cloud Optimizer can also support integrated configuration with CI/CD systems, and during migrations from on-premise to cloud, or from one cloud provider to another.
  • Cost Reduction – Request Collapsing consolidates multiple requests for the same piece of content down to one request back to origin. This, compounded with Fastly’s unique PoP design that can increase cache hit ratio, would help protect a business’s origin from a barrage of identical requests and reduce the computing resources needed to support a site.
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