Global CDN provider Cloudflare has announced the acquisition of Zaraz, a startup that has created technology to speed up and protect websites by limiting the effect of third-party marketing and analytics tools. Zaraz is the first firm Cloudflare has bought that is based on its own Cloudflare Workers technology.
Companies may use as many third-party tools as they need with Zaraz without slowing down their website, jeopardizing their security, or jeopardizing the privacy of their consumers. Zaraz uses Cloudflare Workers to replace each tool’s many network queries with a single request, ultimately reducing a jumble of extensions to a single lightweight application. This would not only improve the Internet surfing experience, but also give users choice over what data they transfer to third parties, allowing them to preserve their users’ privacy. By not executing third-party applications in the browser, Zaraz would also help to keep websites secure by preventing dangerous code from accessing them.
“Thousands of applications have been built on Workers, and it’s been phenomenal to see the impact and innovation that it can bring at every level of an organization from developers to CIOs. We truly believe that the next billion-dollar company can and will be built on Cloudflare Workers,” said Matthew Prince, co-founder and CEO of Cloudflare. “We were impressed by how the team at Zaraz used Cloudflare Workers in a unique way to help businesses get the insights they need, while delivering the lightning performance consumers expect. We’re thrilled to have them join the team, and are excited to keep investing in the developers that build on our platform.”
Google Analytics, Facebook Pixel, Hubspot
According to the CDN provider, many websites now employ third-party technologies like Google Analytics, Facebook Pixel, and Hubspot to help businesses collect crucial data about their online users and automate key operations. According to WebAlmanac statistics, the average website in 2021 will employ 21 third-party solutions on mobile and 23 on desktop, with the number of third-party solutions increasing dramatically. Despite the fact that companies put time and money into optimizing their websites, the usage of these third-party solutions might cause their websites to function poorly and expose them to extra security concerns, says Cloudflare.
“We couldn’t have built Zaraz without the global scale, speed, and flexibility provided by Cloudflare Workers,” said Yair Dovrat, co-founder and CEO of Zaraz. “Using Workers meant that we were able to optimize Zaraz for performance and security, something traditional tag managers couldn’t do. We’re excited to join Cloudflare’s team so that we can make a difference across the entire Internet, making it faster, better, and safer for everyone.”