Cencosud uses Amazon Personalize to Enhance the Digital Shopping Experience | Amazon Web Services

Cencosud, Chile’s largest retail company, wanted to optimize their online shopping experience for customers by recommending products that would boost user engagement. With Amazon Personalize, Cencosud was able to quickly develop a machine learning-based personalization solution capable of scaling across multiple types business lines leading to a 600% increase in click-through rates and a nearly 26% increase in average order value.

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Duration: 00:02:25
Publisher: Amazon Web Services
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