Cybera, a cloud-based networking company specializing in delivering application‐based SD‐WAN services, has established its EMEA headquarters in the UK. Industry veteran, Hubert Da Costa will lead Cyber’s EMEA operations.
Cybera’s software‐defined network services platform supports organizations to rapidly deploy, secure and optimize new cloud‐based applications and services. The platform is purpose‐built for distributed enterprises including those in remote locations and for IoT devices. This includes enterprises in retail, hospitality, financial services, and healthcare organizations with hundreds, sometimes thousands of remote sites.
Headquartered in Nashville, Tennessee, Cybera operates at over 90,000 locations around the world and is now keen to capitalize on its global presence with an EMEA headquarters and key staff on the ground. From this base in the UK, Cybera plans to expand its EMEA business over the coming months and years.
Aggressive Expansion Plans
“Increasing hyper‐connectivity in the modern enterprise, coupled with rapid expansion of the edges of the commercial environment, introduces new opportunities for companies to get closer and become more relevant to their customers,” said Andrew Lev, CEO of Cybera. “These new opportunities offer significant potential but also introduce new complexities that Cybera solves. We see particularly strong opportunity in EMEA and we have aggressive expansion plans. Based on his previous successes, I am looking forward to working with Hubert as he builds out our EMEA team, and the partner and customer ecosystem.”
Leading Cyber’s EMEA operations, Hubert Da Costa would bring with him a wealth of senior business, sales and marketing experience having previously held General Management and senior VP sales and channel roles in organizations at Cradlepoint, Sonus Networks, Avaya, Symbol Technologies and Motorola.
“I’m really excited about this new opportunity as I believe Cybera is disrupting the market,” said Jeff Manning, Executive Vice President of Worldwide Sales and Channels at Cybera. “Traditional approaches to networking force applications to conform to network requirements and we know this fundamentally doesn’t work in a software‐based cloud and IoT world. Next gen technology demands agility. Cybera has a real stronghold in the petro-retail industry and we are rapidly expanding into other sectors, it is the right time for us to establish the new office and fuel expansion in EMEA.”