Cloud Broker Platform Vendasta Hires New VP of Revenue

VendastaVendasta, a global cloud broker platform for B2B organizations, an end-to-end ecommerce platform, has hired Neal Romanchych as its new VP of Revenue. Romanchych is a seasoned media and telecommunication executive with three decades of experience.

Neal Romanchych joins Vendasta after nearly 14 years at, a national Canadian directory and business solutions company, where he led as President and previously served as the Senior VP of Sales and Service.

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“Small businesses are the lifeblood of the world’s economy, employing almost 70 percent of the workforce in North America. Vendasta has amazing solutions to help these businesses realize their true potential,” said Neal Romanchych. “In these strange times of COVID-19, SMB’s need all the help we can give them. I want to be a part of this. I want to see them survive and ultimately thrive.”

100 New Employees

The senior position was among 100 new employment opportunities for sales and other customer-serving professionals looking to join Vendasta. The company is on a three-year plan for growth, fueled by a $40 million venture capital round in 2019.

“I’ve had the pleasure of knowing Neal for many years through his work at,” said George Leith, Chief Customer Officer and EVP of Sales. “We are thrilled to have a digital warrior like him on board to help guide us to our business objectives.”

Vendasta provides an end-to-end ecommerce platform to 28,000+ customers who sell digital products and services to more than 3.8 million small and medium businesses (SMBs) worldwide. These customers include marketing agencies, independent software vendors (ISVs), and media companies.

The ecommerce platform provides AI-driven marketing automation, sales tools, and an integrated CRM to facilitate go-to-market. It also includes task, orders, and billing management systems to help scale through robotic process automation.

Vendasta has a growing team of more than 400 people based in Saskatoon, Saskatchewan, Canada, and has been named one of Canada and North America’s fastest growing companies for five years in a row.