Cloud Distributor Resello Opens up Azure Marketplace Offering for CSPs

Resello, an international cloud services distributor and Microsoft CSP Indirect Provider, has begun to make the large portfolio of Azure Marketplace SaaS solutions available via its automation platform. On offer is a wide range of solutions in categories such as security, AI and Machine Learning, compliance and IoT.

All the cloud solutions available via the Azure Marketplace have been certified and optimized to run on Azure. Microsoft formally announced it would make its Azure Marketplace offering available for distribution through the CSP channel in March of last year.

With the current market demand for security related cloud solutions booming, Resello has chosen to start with four providers of security solutions: Barracuda, Check Point, FortiGate and Kaspersky. By bundling these solutions with Azure usage, they create new opportunities for CSP partners.

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Microsoft CSP Solutions

By adding up to thousands of open source and enterprise SaaS solutions from third-party ISVs to the portfolio of Microsoft CSP solutions already available for its partners, Resello would help make it easier for its CSP partners to sell, deploy and bundle Azure usage with Azure-optimized ISV software.

“Making the Azure Marketplace offerings available via the CSP program is a major opportunity for CSP partners,” said Harald Nuij, Chief Commercial Officer (CCO) at Resello. “This will enable partners to provision, manage and invoice thousands of additional third-party cloud solutions the same way as they are used to with first-party cloud solutions from Microsoft, such as Microsoft 365 and Azure. With tens of thousands of actively transacting CSP partners this development is also a significant opportunity for ISVs. This creates an additional major new sales channel with the potential of reaching millions of end-customers worldwide.”

SaaS Solutions

Harald Nuij
“Making the Azure Marketplace offerings available via the CSP program is a major opportunity for CSP partners,” said Harald Nuij, Chief Commercial Officer (CCO) at Resello.

Founded in 2013, Resello is a cloud-native distributor and Microsoft CSP Indirect Provider. Its cloud services automation platform would help accelerate digital transformation and help ISVs, VARs, MSPs, Systems Integrators and web hosting providers run a successful cloud business. The automation platform enables partners to manage customers and provision products and usage all in one place. The cloud services distributor has its development team and sales and support based in the Netherlands, while supporting 2.500 active resellers in over 100 countries worldwide.

“The challenge facing our partners is choosing the relevant solutions for their business and their customers from the wide variety of thousands of SaaS solutions and then finding a way to efficiently provision, sell and invoice them,” added Mr. Nuij. “Our automation platform takes care of the last part. It was specifically built to accelerate digital transformation. And as a distributor of cloud services our added value, besides automation, comes from advising our partners on developing their cloud business. Over the coming months we will be adding more ISVs and more SaaS solutions to our platform. That way our partners can choose from a steadily increasing number of SaaS solutions to grow their cloud business.”