Rackspace, one of the largest cloud hosting providers in the world, has announced that technology industry veteran Alex Pinchev has joined Rackspace as executive vice president and president of global sales and marketing. Effective January 1, Mr. Pinchev will oversee Rackspace’s sales and marketing organizations and drive company growth as the leader in managed cloud services.
Alex Pinchev brings more than 30 years of technology industry experience to Rackspace. From 2003 to 2012, he led sales, services and marketing at Red Hat, and helped increase the company’s revenue tenfold to more than $1 billion. While at Red Hat, Mr. Pinchev built key relationships with many Fortune 1000 companies and launched a global partner network with major original equipment manufacturers (OEMs), value added resellers (VARs), independent software vendors (ISVs) and systems integrators (SIs).
After leaving Red Hat, Mr. Pinchev served as president and CEO of Acronis, a global provider in data protection and disaster recovery software. He was most recently CEO of Capri Ventures, which helps technology start-ups develop go-to-market strategies, sales scalability and business modeling to accelerate growth.

“The increase in global cloud adoption creates a significant opportunity for Rackspace,” said Alex Pinchev. “Rackspace delivers the industry’s best expertise and customer service across the leading cloud platforms that customers choose. That positions us to help customers transition out of their data centers and tap the cloud platforms and technologies that best fit each of their workloads. I’m excited to join this talented team of sales and marketing Rackers, and help Rackspace benefit from the key investments it has made in recent months.”
Mr. Pinchev holds a master’s degree in applied mathematics and computer science from University ITMO in St. Petersburg, Russia.
“Alex joins Rackspace at a transformative moment, as we help businesses tap the power of multiple cloud platforms and technologies,” said Taylor Rhodes, president and CEO of Rackspace. “In the past five months, we have launched major offerings to support clouds from industry leaders Amazon Web Services (AWS) and Microsoft, and have worked with Intel to launch the OpenStack Innovation Center. We launched a new managed security offering and have dedicated new resources to acquiring and serving large enterprise customers. Our job now is to turn these investments into growth. Alex is the experienced leader that can help us make that happen.”