Amazon Web Services (AWS) to Acquire Software-Defined Video Solutions Provider, Elemental Technologies

Furlow consulting

Amazon Web Services (AWS) has reached an agreement to acquire Elemental Technologies, Inc., pioneers in software-defined video solutions for multiscreen content delivery. The acquisition brings together Elemental’s video solutions with the AWS Cloud platform to provide media and entertainment companies with a range of integrated solutions to scale video infrastructures.

Elemental Technologies’ software would make it easy for media and entertainment companies to take live and on-demand video destined for traditional networks like cable, satellite, or over-the-air broadcast and re-format that content for distribution to PCs, smart phones, tablets, and TVs.

aws-cloudElemental has more than 700 media franchise customers and powers some of the world’s most popular over-the-top TV (OTT) applications, like the BBC’s iPlayer, CNNGo, ESPN ScoreCenter, HBO GO, MSNBC Shift, and Sky Go and Sky Now. Additionally, Elemental Technologies is supporting the world’s first 4K Ultra HD services including those that were delivered by the BBC during the 2014 World Cup.

Founded in 2006 and headquartered in Portland, Oregon, Elemental Technologies will continue to operate its business under its existing brand, delivering the full range of solutions for pay TV operators, content programmers, broadcasters, governments, and enterprise customers.

Elemental Technologies will also expand the integration of its offerings with AWS, and through close collaboration with AWS, accelerate the innovation of next-generation services that feature a range of solutions for customers leveraging on-premises assets, hybrid architectures, and cloud.

Cloud Video

“Elemental shares Amazon’s passion for invention and putting the customer first,” said Andy Jassy, Senior Vice President of Amazon Web Services (AWS). “Together, we’ll collaborate on deeper technology integrations and new infrastructure offerings so that media and entertainment companies can evolve their hybrid and cloud models as they continue to innovate their services for viewers.”

At IBC2015, which will be held in Amsterdam from September 10-15, AWS and Elemental will feature a variety of cloud video and advanced video streaming workflows at the companies’ respective booths. AWS will be located in Hall 14 on Stand 14.N29. Elemental will be located in Hall 4 on Stand 4.B80.

Furlow consulting