Cloud Hosting Provider ProfitBricks Appoints Industry Vet Axel Herr COO

ProfitBricks, a cloud hosting provider founded in 2010 by the co-founders of 1&1 Internet Web Hosting, announces the appointment of technology professional Axel Herr to ProfitBricks, Inc.’s Board of Directors, and as its COO. Mr. Herr has more than 30 years’ experience leading IT companies, gaming and consumer electronics companies, and software development teams for both startups and global 100 companies. 

Axel Herr is leading day-to-day operations, and the sales and support teams of ProfitBricks USA. This includes numerous industry-experienced professionals in infrastructure operations, technical support, sales, business development and sales engineering.

Mr. Herr lead the effort to expand into the ProfitBricks San Antonio, Texas location as it continues to experience customer growth from a greater diversity of cloud hosting use cases and a more diverse set of operational needs.

Dell, SEGA, Codemasters, Nintendo

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Axel Herr has more than 30 years’ experience leading IT companies, gaming and consumer electronics companies, and software development teams.

Mr. Herr joins ProfitBricks after 30 years in leadership positions at consulting firms, IT infrastructure companies (Maynard Electronics, ESCOM, Dell) and computer games companies. He joined SEGA as a Sales Director before joining Konami as Executive VP Europe/Oceania. In his role as Managing Director of Nintendo Europe, Axel Herr had a key role in orchestrating the Pokémon and Game Boy craze.

Moving on to THQ Europe as a Managing Director, Herr led the turnaround of the U.S. software makers’ troubled European business. He then moved into the amusement machine business as CEO of Bally Wulff on assignment from a Private Equity firm, leading it to a successful exit. After moving back to the games industry as Senior VP Global Publishing of the acclaimed British software maker Codemasters, Mr. Herr joined the advisory board of Avenso AG, a global leader in contemporary photo art retail. In leaving Codemasters and stepping down from Avenso AG’s advisory board, Herr joined its executive team as Chief Sales Officer.

Before joining ProfitBricks, Mr. Herr worked as independent consultant and established a variety of businesses in Europe and the Mideast for companies like GAEMS Inc. of Seattle and Telefield Ltd. Hong Kong, amongst a variety of other projects.

Furlow consulting