ISG Study: German Enterprises Embrace the Public Cloud

Enterprises in Germany are flocking to public cloud services as a way to help them analyze a growing volume of consumer data, according to a new report published by global technology research and advisory firm, Information Services Group (ISG).

It turns out that enterprise companies in Germany are using the public cloud in tandem with customer relationship management (CRM) tools, unified communications and, increasingly, core enterprise resource planning (ERP) applications.

Spending by German companies on IaaS and SaaS cloud services increased by 25 percent in the second quarter of 2019, compared to a year earlier, according to this ‘2019 ISG Provider Lens Public Cloud – Solutions & Service Partners Report.’ That outpaces the global growth of 14 percent.

“German enterprises are undertaking many digital initiatives, which is leading to increased cloud spending,” said Andrea Spiegelhoff, partner, ISG DACH. “They are receiving a larger volume of data from newer digital sources such as the IoT, and analytic tools available in the cloud are helping them make sense of this data.”

Data Centers: Location

Andrea Spiegelhoff
“German enterprises are undertaking many digital initiatives, which is leading to increased cloud spending,” said Andrea Spiegelhoff, partner, ISG DACH.

The report also finds German companies focused more on data center location, managed services support and contract flexibility when looking for cloud providers, rather than the portfolio of features offered. German enterprises are paying close attention to data protection laws that mandate local storage of some data, the report notes.

Enterprises in Germany are often embracing a multi-cloud strategy, the report adds. The trend toward using two to three public cloud service providers is driving some providers to specialize on individual platforms and hyperscale providers to address specific customer requirements.

Changes in MSP Ecosystem

The German cloud market is also seeing major changes in the managed services partner ecosystem, the report says. A trend toward dedicated brands and startups for services focused on Azure, AWS or GCP is gaining momentum. Several smaller providers are being acquired by large system integrators as a way to either eliminate the competition or to acquire a niche capability or client segment. This consolidation in the German managed services provider market is likely to continue.

This ‘2019 ISG Provider Lens Public Cloud – Solutions & Service Partners Report for Germany’ evaluates the capabilities of 77 providers across six quadrants: Public Cloud Transformation Services for the Midmarket and for Large Accounts, Managed Public Cloud Services for the Midmarket and for Large Accounts, PaaS – Application Development Platforms (aPaaS) and IaaS – (Hyperscale) Infrastructure as a Service.

Customized versions of the report are available from CANCOM, PlusServer and Rackspace.

The 2019 ISG Provider Lens Public Cloud – Solutions & Service Partners Report for Germany is available to ISG Insights subscribers or for one-time purchase.

Furlow consulting