Porsche Informatik, Porsche Holding Salzburg’s in-house IT service provider responsible for development of tailor-made business software for the automotive trade (retail, wholesale, finance), has selected HPE as their digital foundation powering the company’s innovation agenda.

Porsche Informatik required operational consistency for its hybrid cloud infrastructure in order to provide digital tools to approximately 30,000 PHS employees and a global network of automotive dealers. As the company embraced new automotive technologies and trends towards e-mobility, the Porsche Informatik team was hampered by limited resources and delays in developing, testing and distributing applications to PHS dealerships.

Application Performance

Porsche Informatik turned to HPE to develop and implement a solution to help accelerate app development and innovation – and deployed HPE GreenLake and HPE Synergy to manage and scale its data-intensive applications and workloads.

  • The HPE GreenLake as a Service solution, optimizes operations through metering and capacity management, so that resources required for each workload are ready to deploy in minutes, not months.
  • HPE Synergy allows PHS to dynamically compose and configure new resources for faster application provisioning.
Peter Friedwagner
“HPE provides Porsche Informatik the flexibility to consume hybrid cloud computing power as a service, supporting a high degree of automation efficiency combined with state-of-the-art security,” said Peter Friedwagner, Head of Infrastructure and Common Platforms at Porsche Informatik.  

Since implementing HPE GreenLake and HPE Synergy, Porsche Informatik has improved application performance, decreased data center complexity, and increased responsiveness, allowing PHS to innovate and better serve employees, dealers and customers on a global scale.

“In today’s automotive industry, organizations must be fast and agile to remain competitive. The development time for new technologies and time to market are getting shorter, while digitalization advances continuously,” said Peter Friedwagner, Head of Infrastructure and Common Platforms at Porsche Informatik. “HPE provides Porsche Informatik the flexibility to consume hybrid cloud computing power as a service, supporting a high degree of automation efficiency combined with state-of-the-art security.”

Servers, Storage, Networking

Through HPE GreenLake, Porsche Informatik benefits from a fully managed hybrid cloud environment in which it only pays for what it consumes. The solution is compatible across on- and off-premises data centers. It would be simple to operate and support virtual machines and containers. The company can plan capacity ahead of use to avoid overprovisioning. This would significantly improve the value Porsche Informatik’s hybrid cloud environment delivers, including the speed and agility of composability and the ability to shift resources from managing infrastructure to driving innovation.

“The automotive industry is undergoing significant disruption, and the winners will be the companies that can understand trends and design and deliver innovations that create a compelling customer experience,” said Phil Davis, President of Hybrid IT at HPE. “HPE is proud to play a critical role in helping Porsche Holding Salzburg embrace transformation at every level of the business, from how they empower employees and dealerships, to how they serve customers. HPE’s unique as a Service and composable offerings give PHS a strong platform to steer their business to greater success.”

Embedded in HPE Synergy, HPE OneView enables Porsche Informatik to pull together servers, storage and networking for many infrastructure platforms in one management interface. The HPE OneView Global Dashboard would consolidate and simplify their hybrid infrastructure into a single, intuitive view of their cloud environment.

Furlow consulting