Rackspace Accelerates its Global Expansion in Asia Pacific and Europe

Rackspace

Global cloud hosting provider Rackspace has planned to strengthen its position in the Asia Pacific region by opening a new office opening in Auckland, New Zealand. The company has also announced an increased investment across the Netherlands and Nordics region.

The Auckland office will complement Rackspace’s current APJ presence with other locations across Australia, Hong Kong, India, Japan and Singapore.

“Rackspace continues to invest in the APJ region, with our mission to be the best technology services company in the world,” said Sandeep Bhargava, Managing Director, APJ, Rackspace. “We have seen significant growth over the last six months with customers embracing our unbiased expertise in their cloud journey.”

Rackspace’s New Zealand-based team will be overseen by Ian Kerr, recently appointed as Country Manager, New Zealand. The Netherlands and Nordics office will continue to be managed by Bert Stam, who was recently promoted from Sales and Marketing Director NE to General Manager for the region.

“Now more than ever, customers are looking to get to the cloud faster to take advantage of cost optimization and business continuity benefits,” said Kevin Jones, CEO of Rackspace. “Rackspace’s investments and hiring plans around the globe speak to our commitment to meet and exceed growing customer needs.”

The Netherlands and Nordics Expansion

Rackspace will recruit within the Netherlands and Nordics in 2020 and continue to provide consultancy expertise, aiming to double the size of the business in the next three years. With over 125,000 established customers globally, Rackspace would now be able to offer additional support to its existing customer network, and also foster and strengthen new channel relationships.

“The growth in our local Professional Services team has allowed us to successfully support customers in region with on the ground experts,” said Martin Blackburn, Managing Director, EMEA, Rackspace. “Cloud technology is experiencing continuous growth across a number of industries in the Netherlands and Nordics and we’re committed to providing best in class support for customers in the region.”

Middle East Expansion

This expansion by Rackspace follows the recent additional investments in the Middle East to enhance its regional support of hundreds of customers, market growth and maturity of cloud technology.

“Now more than ever, customers are looking to get to the cloud faster to take advantage of cost optimization and business continuity benefits. Rackspace’s investments and hiring plans around the globe speak to our commitment to meet and exceed growing customer needs,” said Kevin Jones, CEO of Rackspace.

This expansion is endorsed by a multi-million dollar investment and includes the launch of a hub based in Dubai, UAE, which will employ a robust salesforce, professional services consultants and marketing support. The focus on recruitment would support the cloud skills gap locally, intended to further enhance the customer experience delivered in the region. The move would respond to both Rackspace’s established success in the Middle East as it currently has over 500 customers in the region, as well as the market growth and maturity of cloud technology.

Rackspace’s Middle East expansion strategy will be led by George Pawlyszyn who has been appointed as General Manager, Middle East and Africa (MEA) at Rackspace. He will be focused on providing “trusted and unbiased expertise” to migrate customers to the cloud securely and enhance existing customers’ environment whilst working closely with partners, including Amazon Web Services (AWS), Google Cloud Platform (GCP) and Microsoft Azure.

George has over 30 years’ experience in management and business development and joins Rackspace from IBM where he was Business Development Executive – MEA Leader, responsible for driving large scale and long-term strategic services.

“The strategic move to get close to customers in the Middle East is part of our ongoing mission to be the best technology services company in the world,” added Martin Blackburn. “The cloud market is growing significantly in the region and customers are increasingly requiring unbiased experts to support them on their cloud journey.”

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