Salesfloor, a retail technology platform that enables customers to shop online with their local store and sales associates, is now integrated with Salesforce Commerce Cloud. This would enable a brand like Salesfloor to provide personalized experiences for shoppers that span web, mobile, social and in-store.

Salesfloor’s integration with Commerce Cloud would allow customers to connect with local associates in real time, who can answer their unique questions and give personalized recommendations. This integration would help to unify the customer experience across online and in-store touch points, ensuring a personalized experience.

“The future of retail is leveraging sales associates to foster a unified shopping experience, no matter which touchpoint the shopper chooses to engage with a retailer,” said Oscar Sachs, CEO and co-founder of Salesfloor. “Integrating our technology with Salesforce’s Commerce Cloud is a natural fit in order to drive Salesfloor’s goal of unifying customer experience across all commerce touchpoints.”

With Salesfloor, retailers can also access advanced associate tools that would allow store associates to serve customers online, the same way they would in-store. They can interact with customers via live chat, personalized one-to-one messages and handle appointment requests. In addition, customers also have access to store associate profiles for “shop-with-me” functionality. With these tools, retailers can provide a unified shopping experience that would increase average order values, online conversions, email marketing rates and shopper loyalty.

New York, Montreal and London

“Creating personalized, omnichannel experiences is now more important than ever for brands,” said Kori O’Brien, SVP, ISV Sales, Salesforce. “By leveraging the power of Commerce Cloud and the new integration from Salesfloor, customers will now be able to leverage the power of their in-store sales associates online in order to provide the same level of personalized service and drive increased sales.”

Salesfloor currently operates from New York, Montreal and London with a team of retail executives and technologists. Retailers currently using Salesfloor’s platform include Bloomingdale’s, Saks Fifth Avenue, Ann Taylor, Toys “R” Us, Harry Rosen, Lord & Taylor, Kiehl’s, Hudson’s Bay and more.