Scuderia Toro Rosso Extends Sponsorship Agreement With Hybrid Cloud Data Protection Company, Acronis

Scuderia Toro Rosso and Acronis, a global provider of hybrid cloud data protection which partnered with the team on the occasion of last week’s Hungarian GP, have announced the extension of the agreement to a new long-term partnership, designed to reach new heights in racing and technological product development.

The Formula 1 is a data-driven business – the data collected on the racetrack fuels rapid innovation and enables the team to make educated decisions more efficiently. According to Acronis, the new partnership will lead to rapid innovation, increased safety and enhanced performance during races and off the track.

carlos sainz red bull
“Formula 1 is a technologically intensive sport and Toro Rosso is looking forward to working together with Acronis,” said Scuderia Toro Rosso driver, Carlos Sainz.

“Acronis is a cutting edge and forward looking company, growing rapidly in the field of data protection, which links in very well with the sport,” said Scuderia Toro Rosso driver, Daniil Kvyat. “This cooperation will see them and us work well and progress together.”

The Acronis logo, which was already visible on the STR11 cars in Budapest, will continue to be on the team’s cars and its drivers’ race suits, signifying Acronis’ commitment to the team through providing the latest technology to protect Toro Rosso’s IT infrastructure.

“It’s great news that Acronis has decided to support our team with a long term partnership,” said Scuderia Toro Rosso driver, Carlos Sainz. “Formula 1 is a technologically intensive sport and Toro Rosso is looking forward to working together with Acronis.”

Scuderia Toro Rosso will use Acronis hybrid cloud data protection solutions to guarantee data availability when it’s most needed – during races and preparing for new events.

700 GB

Scuderia Toro Rosso produces up to 700 GB of data every race weekend. Hundreds of sensors with multiple data points monitor the cars, providing real-time information, which is immediately analyzed and used through the race to improve performance. The data is also transferred to Toro Rosso’s base in Faenza, Italy, where a support group of engineers and data analysts use it for car improvements and new race strategies.

scuderia toro rosso“In our competitive environment it is becoming increasingly more important to protect all our technical information with a very high standard of software and Acronis can offer exactly what we need,” said Franz Tost, Team Principal, Scuderia Toro Rosso. “Now that we have a long-term project together, we can’t wait to start working with Acronis, not only on a sponsorship level, but also in terms of adopting their data protection products within our factory and race team. I am sure we will both benefit from this technical cooperation and it will help our team to continue moving forward.”

Powered by the Acronis AnyData Engine and set apart by its image technology, Acronis delivers data protection of all files, applications and operating systems across any environment – virtual, physical, cloud and mobile. Founded in 2003, Acronis patented more than 100 innovations while protecting the data of over 5 million consumers and 500,000 businesses in over 145 countries.

“Racing teams are very efficient in using the collected data for rapid innovation and developing new technology,” said Serguei Beloussov, Acronis’ Founder and CEO. “Acronis will race alongside Scuderia Toro Rosso on and off the track, perfecting our own technology and delivering the best products to our partners and customers in the same efficient way.”

Furlow consulting