CloudFest 2019: Re-Inventing A Giant – Rebranding Europe’s Largest Web Host

Christian Böing, CRO at 1&1 Ionos

In October 2018, Europe’s largest web host 1&1 Internet joined forces with Enterprise Cloud specialist ProfitBricks and rebranded to 1&1 IONOS. The rebranding was not just a mere change of name but also a strategic move and a repositioning that took more than a year of preparation. During this period, almost three thousand employees worked together in creating a new company to face the challenges of a Hosting and Cloud industry that has significantly changed in the past ten years. 1&1 IONOS’ Chief Revenue and Deputy officer Dr. Christian Böing looks back to a year of change, reasons why, and lessons learned. Together with Joachim Ritter, Chief Product Officer SMB, he also gives a first glimpse at the company’s new partner program.

Duration: 18:41
Publisher: CloudFest
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