You saw their logos on F1 cards, football stadiums, and player shirts. IT brands and service providers spend big money on sports partnerships. How does it work? Is it worth it? What you need to know to join the elite club of sports partnerships? At CloudFest 2022, Elisabeth Kurek (VP of Cloud Marketing, @IONOS Deutschland), Jan-Jaap Jager (CRO, @Acronis) Chiara Grossi (CMO, WIIT), and Max Reckers (Performance Technology Consultant, Ajax and Dutch National Team) gathered to discuss what it takes to partner with a sports team, get them to use your products, promote your brand and include you in their partner ecosystem. These panelists shared their experience working with elite sports teams: watch this session to see if it’s the right fit for your company.
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