CloudOne, an Internet of Things (IoT) Systems Innovator, has announced that as part of a corporate rebranding initiative it will operate as ClearObject effective Feb. 1, 2017. The new name and tagline, “Connect your ideas to the Internet of Things,” would help provide clarity around the company’s evolution as more than just a cloud services company.
Launched in 2010 as a company offering Software-as-a-Service (SaaS) and virtual private cloud delivery of IBM software products, ClearObject has developed into a company specializing in IoT. In 2015, the company relocated its global headquarters to the Nickel Plate District in Fishers, Ind.
The rebranding would have no effect on the structure of the company, but will impact all aspects of public-facing touchpoints. The rebrand comes ahead of ClearObject’s plans to create additional jobs and finalize plans for an expansion to a second location in central Indiana which will be announced later this month.
The past three years have brought many recognitions for the company, including being named by Inc. Magazine as the fastest growing IT services company in Indiana and attaining a compound annual growth rate of over 300%.
“Over the years, our mission, capabilities, and potential have evolved,” said John McDonald, CEO of ClearObject. “In the past three years alone, we have nearly tripled the staff at our corporate headquarters, cultivated strategic partnerships and resources, unleashed new ideas for our customers and it was time to more clearly convey those abilities with a new brand. ClearObject better defines our company ethos and expertise as a leader in the Internet of everything.”