Cyxtera, a data center colocation, bare metal, and interconnection services provider operating a footprint of 62 colocation data centers in 29 markets around the world, has launched its revised Reseller Partner Program. This new partner program would offer Cyxtera’s partners enhanced value, with incentives and flexibility and scalable access to multiple levels of benefits and support.
The revised Cyxtera Reseller Partner Program offers colocation partners the opportunity to earn “competitive” reseller pricing. Cyxtera has designed its program to provide higher margins and annual rebates based on partner tier level. Partners would also be able to generate a profitable new revenue stream by integrating Cyxtera colocation, bare metal and interconnection solutions into their core offerings.
The colocation channel program would also enable partners to help customers shorten their time to market, reduce operating expenses, and connect to Cyxtera’s expansive ecosystem of networks and cloud on-ramp providers.
“The structure of our updated Reseller Partner Program was designed at every level to provide our partners every resource they need to succeed, as well as a robust set of benefits that can help drive strong results for their businesses and Cyxtera,” said David Keasey, Executive Vice President of Sales for Cyxtera. “As we look at the future of our business, Cyxtera’s Channel Partner Program is an essential part of our continued global growth.”
VARs, MSPs, NSPs, SIs
The Cyxtera Reseller Program is structured around three different tiers with unique requirements and benefits. These tiers include Platinum, Gold, and Silver. Colocation reseller partners are rewarded based on the level of investment made to drive opportunities for Cyxtera and delivering mutual revenue growth. To accelerate success, all colocation reseller partners have access to deal registration, training, and marketing resources through the Cyxtera Partner Portal.
The Cyxtera Reseller Partner Program, which is focused on Value-Added Resellers (VARs) Managed Service Providers (MSPs), Network Service Providers (NSPs), and Systems Integrators (SIs), is an integral part of the Cyxtera Partner Network. The Partner Network offers multiple routes to market for partners. It also includes Cyxtera’s Alliance Partner Program, the Master Agent Referral Partner Program, the Broker Referral Partner Program, and the recently announced new Influencer Referral Partner Program.
“With the launch of our new Reseller Partner Program, Cyxtera is doubling down on our strategic focus to engage and collaborate with the wide range of partners that are part of our global ecosystem,” said Nicholas Voth, Vice President of Global Channel Strategy and Sales, Cyxtera. “Working closely with our partners to deliver the tools necessary for success will drive increased opportunities and growth for Cyxtera and our program participants.”