eStruxture, a provider of network and cloud-neutral data center solutions including colocation and private cloud, has launch its new Channel Partner Program to support sales agents, resellers, and service providers around the world.
Designed to facilitate easier access to eStruxture‘s portfolio of data center services, the program is open to regional customers and international partners whose end-users are seeking to establish a presence in North America. With an ongoing mission to offer more data center locations, more capacity and more connectivity options, eStruxture would be eager for partners looking to better meet their customers’ evolving data center requirements.
“At eStruxture, the concept of partnership truly drives our every initiative and that is why we have created our Channel Partner Program,” said Todd Coleman, CEO of eStruxture. “No matter what type of partnership service providers choose to establish with us, we will support them every step of the way. By offering comprehensive onboarding training, a dedicated eStruxture relationship manager and a host of other resources, we are proving our commitment to helping our partners grow in their respective markets.”
Referral and Reseller Partners
“Additionally, Jaime Leverton, our new Chief Commercial Officer, is adamant about the importance of this route to market and has a long history of commitment to channels as a key enabler for growth,” added Mr. Coleman. “eStruxture is excited to enter this next phase of our mission to meet the colocation and connectivity needs of modern enterprises across North America and beyond.”
Created to meet the varying needs of third-party channel partners, eStruxture’s program offers two partner categories: Referral Partners and Reseller Partners. Companies looking for a “simple, straightforward” sales relationship might benefit from the “simplicity” of referral partnerships. On the other hand, providers who want to own their customer relationships and build custom solutions are enabled to join as Reseller (VAR) Partners. These companies can leverage eStruxture‘s customizable colocation and network services while being able to layer on additional offerings at their discretion. In this way, Reseller (VAR) Partners would stay in control of their customer contracts, support services and mark-up.