Connected2Fiber, a SaaS platform provider automating manual sales and marketing processes found within the businesses of network operators and MSPs, has secured $12 million in Series B financing. The new funding will be used to invest in the organization’s go-to-market operations across sales, marketing, and customer success teams as well as accelerate the product roadmap for its platform, The Connected World.
Connected2Fiber’s previous equity rounds total $15 million, bringing total funding to date to $27 million in equity. The now announced $12 million funding round is led by Harbert Growth Partners as well as current investors Ascent Venture Partners, Nauta Capital, and Osage Venture Partners.
Product investments would help Connected2Fiber deliver new ecosystem integrations, buyer and seller capabilities that will include additional APIs, and build out of the next phase of location truth within the company’s The Connected World platform. Connected2Fiber will also introduce new artificial intelligence (AI) and analytic capabilities as well as real-time data connectors that feed The Connected World’s application and analytic suite.
“Buying and selling network in today’s fragmented environment is complex and slow, leading to missed opportunities, challenging customer experiences and lower profits on all sides of the equation,” said Ben Edmond, founder and CEO of Connected2Fiber. “Our platform continues to solve the most difficult challenges associated with network transactions by providing buyers and sellers with a location-specific, data-driven blueprint of their addressable market and then automating critical processes, resulting in smarter and faster decisions for both parties. Our success and growth within both the buyer and seller community has produced an ever-expanding platform ecosystem and, with this new investment, we’ll not only be able to scale our selling efforts but continue to innovate to provide additional analytical insight and global reach.”
Recent Connected2Fiber growth metrics would include:
- Serving the top 10 fiber infrastructure providers and MSOs in the United States
- Serving 4 out of the top 5 LECs and network-oriented managed service providers in the United States
- 108% jump in platform users over the past year
- 390% year-over-year increase in locations managed by customers
- Over 5,800 network operators profiled around the world and growing
- 213% year-over-year increase in unique entity locations tracked globally
“Connected2Fiber is positioned to capitalize on the need for digital transformation among service providers, which is significant given the dramatic spike in network demand and innovation within the connectivity industry,” said Tom Roberts, General Partner at Harbert Growth Partners. “As key network trends evolve, much like we’re seeing with cloud, 5G and SD-WAN, the ability to transact in real-time, combined with actionable intelligence as it relates to network supply and demand, is essential to positively transforming buying and selling. Connected2Fiber leads the industry in providing critical, location-specific data as well as a platform to leverage that intelligence to automate key network buying and selling processes, ultimately creating an impressive ecosystem of buyers and sellers. We’re thrilled to lead the Series B round and to support them as they continue to innovate and help digitally transform this essential industry.”