Cost advantage, not deployment speed, will drive modular adoption

To drive modular data center adoption, the industry must demonstrate cost advantage above all other benefits of prefabricated data centers. Without a proven economic edge, customers are likely to opt for more traditional models, according to 451 Research’s Andy Lawrence in his presentation at Uptime Institute Symposium 2012.

Keynote highlight, Data Center Economics: Are Prefabricated Modular Data Centers Really Cheaper?

Andy Lawrence, Research Vice President for Datacenter Technologies and Eco-Efficient IT, 451 Research

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Duration: 3:27
Publisher: Uptime Institute
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