Do the technicalities of SEO boggle your mind? Our Ctrl+f5 speaker-Navneet Kaushal, CEO and founder of PageTraffic, emphasizes how a client’s lack of understanding of technical SEO can hinder efforts to drive relevant traffic to their websites and shows us how great-looking websites can also get great traffic.
He emphasized how great looking websites can get great traffic as well by optimizing for search engine crawlers.
He hit the right chord when he said ‘many people do not recognize the value of a website because they fail to do what’s needed to drive traffic to it’ which left most of the crowd nodding in agreement. To help address this concern, Navneet advocated that every web designer attempt to have a brief, but clear discussion elucidating the advantages of SEO with their clients. Navneet followed this up with a walkthrough of search engine ranking improvement. By the end of the session, it was quite clear that bridging this gap in how a client values a website vs how we web professionals do, could be the catalyst in seeing sustainable growth in the online presence market in India.
You can watch this video also at the source.