Photo Alex Ruslyakov, Channel Chief at Acronis
“With these new partner program updates, we are helping to lead the cybersecurity industry with and for our partners,” said Alex Ruslyakov, Channel Chief at Acronis.

Acronis, a global pioneer in cybersecurity, has updated its Acronis #CyberFit Partner Program. The company’s existing program has been updated to place a greater emphasis on supporting partner development, particularly for cloud-based services. It is meant to help increase partners’ marketing and social media visibility with pre-packaged automated content, while offering professional and financial assistance to partners willing to migrate to Acronis.

Acronis Cyber Protect is currently used by over 20,000 channel partners. The cybersecurity company has now made yearly updates to its partner program based on feedback directly from its partners. These updates are intended to enable partners to earn more while deploying cloud-based solutions that are uniquely suited to meet their clients’ modern protection challenges and marketing needs.

The partner program was reimagined last year as a single platform for service providers and resellers. For 2022, new additions to the Acronis partner program include:

  • A focus on service providers and cloud distribution partners – with no service provider revenue threshold, simple program criteria, and a dedicated partner account manager
  • Joint business planning, with business plans available on the Partner Portal – Gold and Platinum partners will get cash rewards, as well as combined sales and marketing activities
  • Competitive migration program – with monetary and professional assistance Help is provided for partners who are ready to transition to Acronis
  • Unique #TeamUp program – providing unique sports advantages and relationships with sports teams
  • Sales and marketing automation tools and pre-packaged content – has the ability to automate e-mail drip campaigns and social media marketing through the Partner Program
  • On-demand demo lab for partners – a future cloud-based virtual lab environment with pre-installed Acronis Cyber Cloud components that will be offered for training and demonstration reasons
  • NFR program – delivering Acronis Software licenses for internal use by partners

“With these new updates, we are helping to lead the cybersecurity industry with and for our partners,” said Alex Ruslyakov, Channel Chief at Acronis. “We pride ourselves on the strong relationships we have with our partners, and are always looking for ways to make them more successful, which in turn leads to our success. We understand the various roadblocks experienced on cloud transformation journeys and strive to continuously update and improve our program and deliver outstanding benefits and tools to facilitate partner’s growth and decrease operational costs, delivering them to the front of innovation and leading the industry to new fertile ground.”