New Pure Storage Partner Program Designed to Enhance Joint Technology Initiatives

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Pure Storage

Pure Storage (NYSE: PSTG), a fast-growing data storage vendor, has unveiled its Technology Alliance Partner Program (TAP) – a data center technology program for participating ‘technology and solutions’ partners. The TAP program is intended to provide a structured framework for partner engagement, go-to-market, and solution development.

Pure Storage offers joint solutions that span private cloud, multi-cloud, analytics, artificial intelligence, integrated systems and “modern” data protection.

“Our alliance partners enable customers to achieve their goals faster and more effectively. With that in mind, we designed this program to make it easier for ecosystem partners to partner with Pure on joint initiatives and solutions,” said Katie Colbert, VP of Alliances, Pure Storage. “The TAP Program represents a significant step forward in our technology alliance ecosystem. By investing resources into integrations with our partners, we can enable customers to quickly and confidently extend the value of their investments through an active network of integrated and validated solutions.”

Partners in the TAP program would enjoy access to Pure’s latest APIs and software development kits – “to drive strategic integration and ultimately enable better business results for shared customers.” Partners will also have access to Pure hardware via a newly developed on-site demo lab.

Cisco, NVIDIA

Katie Colbert
“We designed this program to make it easier for ecosystem partners to partner with Pure on joint initiatives and solutions,” said Katie Colbert, VP of Alliances, Pure Storage.

One of Pure’s longest-standing partnerships is with Cisco. Together, Pure Storage and Cisco have developed “best-in-class” converged infrastructure and collaborative joint solutions.

“Cisco is thrilled about the announcement of Pure’s Technology Alliance Partner Program,” said Nick Holden, Vice President of Global and Strategic Partnerships, Global Partner Organization at Cisco. “We have found that innovation works best when companies work together hand-in-hand which includes some of our key integrated solutions such as FlashStack, Intersight and MDS throughout the past couple of years. We look forward to continuing the partnership with Pure with even more innovation solutions through their new partner program.”

Another existing technology partnership which might benefit from the newly launched TAP program ix with NVIDIA. “Together, NVIDIA and Pure are enabling enterprises to get a faster start on their AI journey,” said Charlie Boyle, General Manager of DGX systems at NVIDIA. “AIRI, the industry’s first AI-at-scale solution for enterprise, has helped organizations around the globe eliminate the complexities of infrastructure design, with faster, simplified deployment and manageability. We look forward to the continued partnership in building differentiated solutions for the enterprise through Pure’s Technology Alliance Partner program.”