Investing.com, a global financial market news and information portal composed of 30 editions in 22 languages and mobile apps for Android and iOS, has deployed in Equinix’s IBX colocation and interconnection data center in Hong Kong, building on its existing deployment in Amsterdam and Dallas.
Investing.com provides news, analysis, streaming quotes and charts, technical data and financial tools about the global financial markets. Each of its 30 editions covers a broad variety of local and global financial vehicles including Stocks, Bonds, Commodities, Currencies, Interest Rates, Futures, and Options.
Founded in 2007 but called ForexPros at that time, then rebranded to Investing.com in 2012, the site has a growing readership worldwide with more than 15 million monthly unique visits and close to 400,000,000 monthly page views across the network. Today Investing.com is globally ranked within ‘top 600’ on Alexa.
As the world’s second largest economy, China is home to increasingly mature investors and brokers with a keen interest in overseas and domestic financial markets. This made it a key focus for Investing.com which is constantly launching “innovative” features and new content to deliver a one-stop source for its readers across the world.
Previously, Investing.com was serving customers in the China region via a data center located in Dallas. However, having to access data across this distance was causing a latency of up to 250 milliseconds for its users.
Low Latency Connectivity
Investing.com needed a provider that could help deliver fast and stable connectivity to its users in China to ensure they could access its rich, interactive content with low levels of latency. That’s where Equinix’s IBX data center in Hong Kong came in. By expanding to the Equinix Hong Kong facility, Investing.com is able to see an immediate reduction in latency, to an average of 50 milliseconds, which has enabled it to secure more users, more page views, more traffic and ultimately more business.
Hong Kong would be an ideal location for Investing.com as it has close proximity to mainland China and the wider Asia-Pacific region, offering access to a broad range of network services from more than 80 providers and enabling the ability to interconnect with the customers and partners in their digital supply chain. With its large global data center footprint, Equinix has 40 IBX facilities available across Asia-Pacific.
“Delivering IT services that are stable and fast is an essential part of our business,” said Gabriel M. Mizrahi, Chief Technology Officer (CTO) of Investing.com. “Like our readers across the world, those in Asia-Pacific expect near-instant access to rich and dynamic content, and Equinix is helping us to deliver this experience to our users. Our deployment in Hong Kong means we have been able to slash latency in the region and seamlessly interconnect to our providers. In addition, we are always evaluating new markets and with our great experiences with Equinix in Amsterdam and Dallas, and the high level of service it has continuously provided to us, we know we can seamlessly deploy wherever we need to in the world.”