Primary Hosting, a cloud brokerage platform, has closed an acquisition of Mobile Agent Now – a review monitoring and response platform. Mobile Agent Now delivers “better, cheaper and faster” responses to those reviews on behalf of brands via highly trained and dedicated agents. Financial terms of the deal were not disclosed.
Primary Hosting is a cloud brokerage firm that offers access to the right solutions and developers for brands, companies and CTOs seeking to leverage telecom, SAAS, servers, cybersecurity, cloud hosting, and more, “efficiently and in one place.”
Over the past two and a half years, Mobile Agent Now has built a platform to rapidly aggregate, analyze and respond to reviews on behalf of companies. Its capability has been leveraged by a number of marque brands from Nestle Crunch and Crest to Totes/Isotoner and Nutella. With the number of reviews increasing, the Mobile Agent Now “uberized” model of responding to reviews would enable the rapid response that consumers now expect.
Transition in Ownership, Operations
“The acquisition of Mobile Agent Now marks an exciting new chapter for the company,” said Mark Jeffreys, Mobile Agent Now Founder and former P&G executive, who will be transitioning full operational control to Christopher Brock, CEO, Primary Hosting. “Primary Hosting has been intimately involved in the building of our tech stack and business model from the beginning in 2017. Having the review response capability fall under their leadership will be a strong strategic fit.”
Given Christopher Brock, CEO and founder of Primary Hosting, was with Mobile Agent Now from the beginning to help build the tech infrastructure, this would help smooth the transition in ownership and operations.
“This acquisition fits right in with the breadth of services we currently offer with Primary Hosting,”said Mr. Brock. “As the number of reviews continue to grow, we look forward to integrating this service into our cloud brokerage platform not only for our existing big name brands, but expanding the platform to other companies in need of meeting the expectations of consumers online.”