From MVP to “MLP”— Building What Your Customers Care About
As technologists, we love to build things. And we sometimes forget that our customers (or potential customers) don’t care about what we’re building. They care about what they’re building, doing, or feeling. In this talk, we’ll explore methodologies that help us continually focus on our customers’ needs, building just enough to learn and iterate towards their desired outcomes. Coming away from this, you’ll have a few more tools in the toolbox for your lean startup.
What You’ll Learn
– Why it’s important to focus on your customer’s needs when building out your product towards desired outcomes.
– A product design framework that helps startups build better products for their customers.
This Talk is Designed For
Entrepreneurs, startups, small and medium-sized businesses
03:12 Going from Minimum Viable Product (MVP) to Minimum Lovable Product (MLP)
03:48 Downturn advantages for startups
10:25 Where to start building
11:08 Design thinking model for risk identification
12:33 Lean frameworks
13:20 Lean canvas
15:34 Identifying pain points and customer segments
16:50 How to find the right people to talk to
22:10 Questions for gathering valuable feedback
23:00 “Jobs To Be Done” framework
24:58 Preventing bias with open-ended questions
27:19 How to summarize learnings
29:00 Desired outcomes mapping
31:00 How to get quantitative feedback
35:10 Will my unique value proposition result in revenue?
40:36 Channels to test value propositions with customers
43:31 Marketing resources
45:05 Iterating your lean canvas
47:43 Key takeaways
About the Presenter
Jake Levirne is the Sr. Director of Product for Developer Experience at DigitalOcean. He loves working with startups and helping build products that are simple, intuitive, and that get the job done. His personal mission is to help more people realize they can build anything they want.
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You can watch this video also at the source.